Career and Technology Studies Grades 10-12

This commercial addresses an important social issue. It won at the 2015 Cannes Grand Prix.

This ad only aired one time before being pulled for being too controversial. But Apple sold $155 million worth of MacIntosh computers within 3 months of the ad being played.

In 2020, Burger King removed preservatives from it's foods. The announced the change with this award winning commercial.

See the responses to the Moldy Whopper commercial by Burger King

This ad has gone on to become one of the most famous commercials in Super Bowl history. It has also won several advertising awards including a Clio and a Cannes Gold Lion.

Melbourne Metro decided to take the animated route to promote its 2012 rail safety campaign.

This 2002 ad has become a classic of modern advertising. Its genius lies in establishing an emotional connection between the viewer and a lamp in less than a minute, only to pivot to a surprisingly hilarious ending.

Almost one-third of women worldwide are uncomfortable swimming in public. This statistic gave a Dubai-based ad agency the idea to turn an entire billboard into a pool in partnership with Adidas.

This commercial ran annually until the "spokescandies" were retired in 2023 for being too controversial in a polarized US.

The Super Bowl is the biggest television event in the US. Companies run expensive ads to try to stand out and make an impression on potential customers. Here is an archive of the many commercials of past Super Bowls.

In this commercial, Mastercard demonstrates its commitment to trans and non-binary customers. This commercial has won multiple awards

Symbolism of colour is not the same in all cultures. Learn how different colours are perceived across cultures in this video.

In this video, you'll learn the cutting-edge trends, along with the styles, techniques, and approaches that are dominating and will continue to dominate the world of design this year

Learn how to use color psychology to pick the best colors for your brand personality, strategy and marketing. You'll learn about colors, their psychological meanings, the attributes and personality they communicate and how they’re used in the world of branding and marketing.

What does marketing color psychology mean to you? Each color has positive and negative connotations, and you want to be careful of the messages you're sending.

Thinking about making a logo? Here's all the info you should know before you start making it with Canva, plus a whole lot of helpful tips and useful resources, such as where to find inspiration, for you to create the most awesome and effective logo.

An short introductory video to the two colour models used in design.

A standard is a document that provides a set of agreed-upon rules, guidelines or characteristics for activities or their results. Standards establish accepted practices, technical requirements, and terminologies for diverse fields. Learn about the types of standards, their benefits, and how they are developed.

BizPaL helps you find the permits and licences you may require when starting and/or operating your business. Filter permits based on your location, industry, and business activities and save the ones that apply to your situation.

Learn about the permits, licences and regulations that apply to your business.

A good overview of the ISO and how these standards support world trade.

Create designs for social media, posters, graphs, presentations, or flyers. Choose from the many layouts, stock photographs and illustrations.

A great site for getting started in visualizing the design you want to make for a project

Create beautiful photos, logos, social media graphics, and facebook covers with PicMonkey's easy yet powerful photo editing and graphic design software. Free trial access.

The Polona Typo project makes it possible to type, share and print your own sentences using thousands of letters from historic books, posters and maps created over more than six centuries.

This is an online painting and image editing tool.

WordArt.com is an online word cloud art creator that enables you to create amazing and unique word cloud art with ease.

This is a free online word cloud generator and tag cloud creator that works on PC, Tablet or smartphone. Paste text, upload a document or open an URL to automatically generate a word- or tag cloud. Customize your cloud with shapes, themes, colors and fonts

Find creative ways to express your ideas. Word Clouds For Kids makes it very easy for students to print or save their results. There is a slider to adjust the number of words used and the results can be edited for color, font, layout, etc.

Canva for Education is offering teachers forever-free access to the pro edition of its online design platform. (Registration is required). The program, which is optimized for Chromebook, includes drag-and-drop tools to simplify visual communication. Students can create and co-create presentations, infographics, websites, reports, worksheets, posters, flyers and signage.

Draw.io is a great tool for creating flowcharts to illustrate program flow or ideas. It's simple to use - click on Help to get an introduction video and tips.

Explore our changing world using the best statistics on health, income, environment and much more. Gapminder has charts, maps, and resources for teachers.

Use this simple infographic tool to visually present information. You can share/embed your infographic or download your infographics as PNG's or PDF's.

The KnightLab at Northwestern University has created several open-source tools that let students build interactive timelines, storymaps, and add information to images.

How can you start using infographics with your classroom? Check out the video tutorials. Students can create infographics, reports, and flyers.

This is a free program that lets you publish interactive data visualizations to the web. Browse through the learning videos to see how you could use these with your students.

Students and teachers can use this tool to create timelines. Users must sign in to access the building feature.

How can we make information barrier-free for everyone? One this we can do is make the print we produce as clear and readable as possible.

No business, no matter how innovative and amazing it is, will survive if people haven’t heard of it. If people don’t know something exists, they’ll never be able to purchase it. It’s time to work on our communication skills.

The Crash Course YouTube channel has a playlist for their series about media literacy. There is a quick preview video plus twelve videos that address various topics related to media literacy.

Nike is one of the most recognized brands in the world. It continues to surpass rivals like Adidas and Under Armor, despite controversy and slowing sales growth in U.S. How did Nike become the giant it is today?

This useful video explains why you need to do market research (hint, it has to do with getting investors). Don't forget to find out what your local public library can do to help you with this important step!

Users won’t read web content unless the text is clear, the words and sentences are simple, and the information is easy to understand. There are ways for you to check that your content is all of that.

This animated module will give you a number of tips and tricks to open a sales pitch in a positive way, to raise your customer's attention and achieve success.

Learn the difference between readability and legibility, then you can make sure your work is both.

To learn about the role of visual communication in the marketing ecosystem, check out a neat infographic a lead copywriter and design team created.

Social media advertising isn’t just a buzzword anymore. It’s an amazing driver of leads and sales. Facebook, Twitter, and other social networks are filled with hundreds of millions of active consumers. Why wouldn’t you take advantage?

Focus groups are widely used by organizations to find out how their products will be received by an audience. But how are focus groups put together? And how did they come about in the first place? Hector Lanz explains how focus groups work.

Examples of great presentations on innovative ideas created by teens.

An absolutely fabulous radio show on the CBC (that you can also listen to as a podcast) that is all about marketing.

This animated video explains Marketing ROI (Return On Investment), how you can calculate it and why it is so important for a Marketing Manager. Students can also learn how to justify marketing efforts by calculating marketing ROI.

Air Jordans retail and resell at higher prices than the average basketball sneaker. Learn why they are able to charge more than other manufacturers.

Discover the ways that students’ lives are influenced by the economics of the world around them, including their everyday decision-making. Dive deeper into the human side of economics and let students reimagine their relationship with behavioral economic theory.

In classical economics, most models assume that consumers behave rationally. As you've probably noticed in your real life, in case after case, people don't actually make rational decisions. There can be emotional or social reasons for all this irrationality, and behavioral economics tries to address this. We'll talk about risk, nudge theory, prices and perception, and the ultimatum game.

Sam Usher gives a Ted Talk about how marketers can use neuroscience to shape advertisements.

Brands are important for influencing consumer choices. But neuroscientists are learning that branding can influence more of your behaviour than just your choice of what to purchase.

The Broadcast Code for Advertising to Children (Children’s Code) is designed to complement the general principles for ethical advertising outlined in the Canadian Code of Advertising Standards, which applies to all advertising.

The Canadian Code of Advertising Standards (“Code”) was developed to promote the professional practice of advertising, and was first published in 1963. It is reviewed and revised periodically to keep it contemporary.

A website from the Competition Bureau in Canada that informs readers about the problems with deceptive marketing.

The rules for marketing in Alberta depend on what industry you are advertising. Here is a list of the current Acts and Regulations that involve marketing.

The federal law that prohibits deceptive marketing.

10 steps that everyone should know when writing a business plan to get investors excited about your business.

Business plans are roadmaps for where you want to take your business and how you plan to get there. Access ressources to help you plan, execute, assess and adjust course as needed to build and grow your company.

Sustainability is not just about environmentalism, but about finding the balance between economic, social and environmental concerns. As part of sustainability, climate action focuses on the urgent need to reduce our greenhouse gas emissions.

A great game where students set up their own coffee shops and must pay attention to costs, price points, and the tastiness of their product.

These videos evaluates several things based on: health, environmental wellness, and economic wellness. Products reviewed include: light pollution, phones, milk, Facebook, Big Macs and toilet paper. Note: this series was created by an insurance company.

This video explains the math behind interest rates, revealing the equation that will allow you to calculate the future value of your saved money.

This video discusses business management and probabilities as it explains the practice of businesses (airlines, hotels, doctors' offices) selling or booking more than their capacity.

Why are all the gas stations, cafes and restaurants in one crowded spot? As two competitive cousins vie for ice-cream-selling domination on one small beach, discover how game theory and the Nash Equilibrium inform these retail hotspots.

Do you have what it takes to handle the responsibility of a managerial position in the travel industry?

What is money—when you really stop to think about it? To understand how money works, and what it ultimately represents, we need to strip it down to its very basic function.

If a business is only as successful as the people working for it, then human resource management can make or break a company. You need create an enviable work environment for employees by providing regular feedback and investing in their development.

Learn everything you need to know about cash flow management, regular financial planning and budgeting. Build a more resilient and profitable business by mapping out your finances and finding areas of improvement.

Choose the right digital solutions and use them to their full potential to accelerate your business. You'll find useful information about inexpensive technology for businesses and how to create a business website.

Download our study to find out how you can buck the trend and develop a competitive approach to recruit, hire and retain the talent you need for your business. You need to register to download the report.

Protecting your intellectual property, trademarks, copyright and using IP as a business tool.

In this step-by-step tutorial, learn how you can exponentially improve your Excel skills using OpenAI's ChatGPT artificial intelligence. Write nested functions with ease, calculate the number of unique text values in a list, write a basic invoicing macro, and more, all with just a few clicks and a few basic refinements.

This video explains the basics of google sheets so that you can get started with creating tables and formulas right away. I also show you how make charts and graphs, and how to total your numbers.

In this step-by-step tutorial, learn how to pull together charts in Excel. Charts are a great way to visualize and analyze your data, and Excel offers a variety of different chart types. You have line charts, pie charts, bar charts, pivot charts, and many more.

Learn the basics of using Microsoft Excel in just 15 minutes in this video

In this step-by-step tutorial, learn how to make a Gannt Chart in Excel. We start by creating a data table with start dates and estimated time needed. Next, we insert a stacked bar chart and make some tweaks to the chart to make it appear as a Gannt Chart.

An open-source inventory system that has lots of documentation and video tutorials to get you students up and running with this software.

In this video, you will learn to use the project management timeline template for Google Sheets, and to get your own copy of the template. With this template you will be able to see the timeline for tasks highlighted in color... on a daily, weekly, or monthly basis.

A detailed about Gantt Charts which are a project management tool that tracks timing of various aspects of the project

Business websites can do it all these days: greet and impress, entertain and inform, answer questions, resolve problems, and of course, sell products. All day every day. Learn how to come up with a website design that will attract visitors and turn them into paying customers.