This useful video explains why you need to do market research (hint, it has to do with getting investors). Don't forget to find out what your local public library can do to help you with this important step!
This link is to Chapter 8 of an open access textbook on tourism. Students will learn about services marketing in the Canadian tourism industry and its challenges.
Social media advertising isn’t just a buzzword anymore. Facebook and other social networks are filled with millions of active consumers. Why wouldn’t you engage them?
This animated video explains Marketing ROI (Return On Investment), how you can calculate it and why it is so important for a Marketing Manager. Students can also learn how to justify marketing efforts by calculating marketing ROI.
