CTS 10-12: Marketing & Management: Marketing

How can we make information barrier-free for everyone? One this we can do is make the print we produce as clear and readable as possible.

No business, no matter how innovative and amazing it is, will survive if people haven’t heard of it. It’s time to work on our communication skills.

The Crash Course YouTube channel has a playlist for their series about media literacy. There is a quick preview video plus twelve videos that address various topics related to media literacy.

Nike is one of the most recognized brands in the world. It continues to surpass rivals like Adidas and Under Armor, despite controversy and slowing sales growth in U.S. How did Nike become the giant it is today?

This useful video explains why you need to do market research (hint, it has to do with getting investors). Don't forget to find out what your local public library can do to help you with this important step!

Users won’t read web content unless the text is clear, the words and sentences are simple, and the information is easy to understand. There are ways for you to check that your content is all of that.

This animated module will give you a number of tips and tricks to open a sales pitch in a positive way, to raise your customer's attention and achieve success.

Learn the difference between readability and legibility, then you can make sure your work is both.

To learn about the role of visual communication in the marketing ecosystem, check out a neat infographic a lead copywriter and design team created.

Social media advertising isn’t just a buzzword anymore. Facebook and other social networks are filled with millions of active consumers. Why wouldn’t you engage them?

Focus groups are widely used by organizations to find out how their products will be received by an audience. But how did they come about in the first place? Related Lesson

Examples of great presentations on innovative ideas created by teens.

An absolutely fabulous radio show on the CBC (that you can also listen to as a podcast) that is all about marketing.

This animated video explains Marketing ROI (Return On Investment), how you can calculate it and why it is so important for a Marketing Manager. Students can also learn how to justify marketing efforts by calculating marketing ROI.

Air Jordans retail and resell at higher prices than the average basketball sneaker. Learn why they are able to charge more than other manufacturers.

A series of videos aimed at showcasing careers in marketing and public relations.

Teachers will find American resources pertaining to financial literacy and economics, earning, budgeting, spending, saving, managing credit and investing. Some of these may have to be adapted to Canadian content.

Discover the ways that students’ lives are influenced by the economics of the world around them, including their everyday decision-making. Dive deeper into the human side of economics and let students reimagine their relationship with behavioral economic theory.

Most economical models assume that consumers behave rationally but that means they are based on bad assumptions

Sam Usher gives a Ted Talk about how marketers can use neuroscience to shape advertisements.

Brands are important for influencing consumer choices. But neuroscientists are learning that branding can influence more of your behaviour than just your choice of what to purchase.

The Broadcast Code for Advertising to Children (Children’s Code) is designed to complement the general principles for ethical advertising outlined in the Canadian Code of Advertising Standards, which applies to all advertising.

The Canadian Code of Advertising Standards (“Code”) was developed to promote the professional practice of advertising, and was first published in 1963. It is reviewed and revised periodically to keep it contemporary.

A website from the Competition Bureau in Canada that informs readers about the problems with deceptive marketing.

The rules for marketing in Alberta depend on what industry you are advertising. Here is a list of the current Acts and Regulations that involve marketing.

The federal law that prohibits deceptive marketing.

Here are 5 simple tips to up your social media game and successfully market your brand.

Consider using these platforms for your social media marketing. Remember it isn't just about total number of users, it's also about whether or not your target audience uses the platform.

With the right social media marketing strategy, you can gain brand awareness, increase traffic, and generate leads.

Your business is actively tweeting, updating Facebook and posting how-to videos. How do you know if your efforts are working? Read about it here!

Here are some basic steps for measuring and analyzing your social media performance and success.

No matter your industry, social media is an effective way to reach your target audience, strengthen your brand, establish a loyal customer base and increase your revenue. In this guide, we detail everything you need to know about social media marketing