Financial Literacy

Discover the ways that students’ lives are influenced by the economics of the world around them, including their everyday decision-making. Dive deeper into the human side of economics and let students reimagine their relationship with behavioral economic theory.

Most economical models assume that consumers behave rationally but that means they are based on bad assumptions

We need consider the ethics behind branding tactics and equip ourselves to recognize and resist manipulation.

Sam Usher gives a Ted Talk about how marketers can use neuroscience to shape advertisements.

Brands are important for influencing consumer choices. But neuroscientists are learning that branding can influence more of your behaviour than just your choice of what to purchase.